 Need a Company or
Product Logo?
We offer all forms of logo based design types ranging in prices less than $100 up to $300. Price is completely based on the complexity of the logo. Text-Based Logos
Text-Based The most extensively used of all types; the Text-Based focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (Able Couriers, Distance Freight) without the use of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its a Text-Based design and is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
Letter-Mark Based
Very similar a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Letter-mark Based Used When:
- Your initials interpret graphically better than your genuine name.
- You need to link subsidiaries to the parent and can't easily use the name.
- You can afford to teach the public what the Letter-mark means.
Brand-Mark Symbol Based
An easy but strong graphic figure, often abstract, that harmonizes a facet of a business and symbolize a company by relationship. (Think of NIKE or Apple Computer.)
Prefer a Brand-mark Based When:
You need an emblem on a product.
Your name is too long, too common, doesn't interpret well globally, or has no qualities.
You need to link auxiliary to the parent and can't easily use the name.
You can afford to teach the public what the symbol means.
Icon-Based Logotype
Icon-based logo types generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company design can effectively communicate what a company does as well as reflect the company personality.
Prefer Icon Based When:
- You are a startup enterprise or small business with limited funds.
- Your name is reasonably distinctive but not (yet) a household word.
- You need an emblem on a product, but want more than just a symbol.
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