"Working with Sys-Cor was a pleasure. The process of getting our first web site designed with the other company and waiting for 6 months in the process had been a bit of a challenge and yet, I now know why! .... I read this quote and thought exactly of Sys-Cor and our web site challenges with the other company:
"Sometimes the Universe doesn't give us exactly what we want when we want it, because there's actually something better down the road." -- Sandra Anne Taylor".
"Thanks Sys-Cor for being there when we needed you. I am sure we will continue doing business with your company for all our Internet needs."
We had looked at different companies to put together a website for our funeral home. After viewing the work Sys-Cor did for one of our colleagues, we were so impressed that we decided to talk to Sys-Cor. The quality of work that was performed for us was outstanding and surpassed our expectations. We have had nothing but positive comments since going online. Sys-Cor has been patient with us in getting us up to speed to maintain our website and it's been a pleasure to work with the Sys-Cor Team.
After you get your well designed business web site design that represents your company, products and services you are definitely not finished. Below is a list of questions that should be running through your mind once you are on the internet.
The one major concept you must understand when placing your business web site ecommerce on the Internet is that this newly created web design is your virtual store front and has the same requirements as a brink-and-mortar business or a store in the malls or business parks. Having good web site marketing strategies is the key success to any business web design being a success. Word-of-Mouth advertising only goes so far, and you can’t reply on previous customers to be your sales people. You must plan on marketing your new entity on the Internet. You must plan a budget for advertising as you did with your web site design. You must not skimp on your first years marketing budget.
Sys-Cor Technologies can make your business web site design content search engine friendly, aide in selecting keywords, and having correct META tags (non-visible information for the search engines). All essential parts of web site marketing strategies and for success of your new business web site design.
Search Engine Submissions
All search engines will eventually find your business web design without you doing anything. But, that would take months and the potential loss of business would be great. Your web site design company should offer a solution to speeding things up and that would be to submit your new business web design to the search engines manually or hire a submission service that will submit your business web design to all the major search engines for you.
There are also pay listings available. These are Internet directories, that for a small fee ranging from $4.95 to $49.95, will list your newly created business web site design with keywords and business/product descriptions. These fees are either a one time administration fee or could be annual fees. Is this an excellent avenue for generating back-end links to your web site and increase your business web site ecommerce success.
Web Site Marketing Strategies
This form of advertising is very effective and can work within any small business budget. You have control on exactly how much you will spend each month. This form of marketing is where you are a sponsored advertiser among multiple search engines and each time a web visitor clicks on your ad linked to your business web site design, your account is debited a specified amount that you have bid. The bids could range from $0.10 to over $10.00 per click. Again this is entirely up to you as to how much you wish to spend. Some search engines offer specialized programs for the new Internet business entrepreneur with a new business web design entering the ecommerce market.
Web Site Marketing Strategies Working With SEO's
Search Engine Optimization, SEO, is a very effective form of web site ecommerce marketing with the right, experienced and reputable company. There are many companies out there that just drain your wallet with very little results if any. The best way to find a good SEO company is to interview them before signing up. Remove yourself from their hype and demand visible results from their previous clients. ALWAYS, contact those clients for a reference. You wouldn’t hire a housekeeper or babysitter without references, nor should you sign with a SEO company without references. Ask them about "proof of performance" guarantees and how you could monitor the work and results they will get for you. Don't go in blind, do a little research. Knowledge is power, especially concerning your web site marketing strategies and will lead to success for your business.
The fees for SEO companies could range form $300 to over $2,000 per month and more! So with an investment of this sum, it would be wise to tread cautiously before signing any agreement. Be leary of signing any LONG TERM contract before having all the information. Sys-Cor Technologies would be very happy to aide you in the selection process of a SEO company to make sure you ask the right questions and demand viable proof of performance.
We had one client in the past who spent $6,000 in a three month period. What did they get for their money? A few keyword changes within their META tags and submission to the major search engines. As a result, their monthly visitors went from 30 per month to 39 per month. After we did a little research of their web site statistics, we found their visitors came from the companies yellow page ad they themselves placed on the internet. Their statistics showd they did not get one visitor from any query of any search engine, only three keywords showed any promise and only were listed in 19 search engines and directories. Their results hardly justified a $6,000 expenditure. What lesson does this teach? ALWAYS monitor the work being done for you. Just don't pay the fees and sit back! Good business marketing strategies always monitor results. It could get expensive without results.
Local advertising is always good, but and that is a BIG BUT, you should not put all your eggs in this basket. One client invested $25,000 in a one week radio advertisement campaign with a local radio station in San Diego, CA. For the $25,000 investment, all he received was ONE order and almost got divorced. Just think of the Internet market he could have reached if he had good web site marketing strategies to guide what he invested. That same amount or even half with internet marketing, reaching millions of potential clients, would have lasted longer than a week and produced greater results.
Web Site Marketing Strategies Using Email Advertising
This area of advertisement is very "iffy". First of all, any email sent to anyone to advertise a business web design or your new products to anyone who did not request the information is SPAMMING and there are no “if, ands, or buts” about. Most legitimate hosting companies will shut your web site down immediately if you engage in email spamming.
An alternative would be “Opt-In” email campaigns. This marketing concept could reach thousands of people who have requested information about your service or product categories. This would result in a more targeted campaign to those who are really interested and would be warmly welcomed in their email box. “Opt-In” emails are people who have given their email address to companies who have listed possible categories that they could select to received more information. There are many of these types of companies on the internet and their prices are in the range of $125 to $2,000 depending on the number of emails that are sent per campaign.
The above are just a few concepts to give you an idea of the possibilities available to you as web site marketing strategies of your business web site design. There are even more that Sys-Cor Technologies could suggest that might fit your needs and business category to get the best results for your advertising dollars. But remember, you won't go anywhere until you have a business web design that you can be proud of and that says "Buy From Me!" to all who visit your business web site.