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BUSINESS WEBSITE MARKETING
After you get your well designed business website that represents your company and your products and services you are definitely not finished. Below is a list of questions that should be running through your mind once you are on the internet.
- How will people find your newly created website?
- How do you get the word out?
- How do you get people to buy from you or consider your company for services?
- How does Google, Yahoo, Alta Vista, etc. know I am live on the Internet?
- What are the advantages of internet advertising?
- What are the pitfalls of internet advertising?
- Do you concentrate on local advertising?
- What is Search Engine Optimization?
- Is email advertising considered SPAMMING?
The one major concept you must understand when placing your business website on the Internet is that this newly created web design is your virtual store front and has the same requirements as a brink-and-mortar business or store in the malls or business parks. Advertising is the key success to any business being a success. Word-of-Mouth advertising only goes so far, and you can’t reply on previous customers to be your sales people. You must plan on advertising your new entity on the Internet. You must plan a budget for advertising. You must not skimp on your first years advertising budget.
Sys-Cor Technologies can make your web page content search engine friendly, aide in selecting keywords, and having correct META tags (non-visible information for the search engines).
Search Engine Submissions
All search engines will eventually find your business websites without you doing anything. But, that would take months and the potential loss of business would be great. The solution to speeding things up would be to submit your new business web design to the search engines manually or hire a submission service that will submit your business website to all the major search engines for you.
There are also pay listings available. These are Internet directories that for a small fee ranging from $4.95 to $49.95 will list your newly created business website with keywords and business/product descriptions. These fees are either a one time administration fee or could be annual fees.
 Pay-Per-Click Marketing
This form of advertising is very effective and can work within any business budget. You have control on exactly how much you will spend each month. This form of marketing is where you are a sponsored advertiser among multiple search engines and each time a web visitor clicks on your ad linked to your business website, your account is debited a specified amount that you have bid. The bids could range from $0.10 to over $10.00 per click. Again this is entirely up to you as to how much you wish to spend. Some search engines offer specialized programs for the new Internet business entrepreneur.
SEO Marketing
Search Engine Optimization is a very effective form of marketing with the right, experienced and reputable company. There are many companies out there that just drain your wallet with very little results if any. The best way to find a good SEO company is to interview them before signing up. Remove yourself from their hype and demand visible results from their previous clients. ALWAYS, contact those clients for a reference. You wouldn’t hire a housekeeper or babysitter without references, nor should you sign with a SEO company without references. Ask them about "proof of performance" guarantees and how you could monitor the work and results they will get for you. Don't go in blind, do a little research. Knowledge is power and will lead to success.
The fees for SEO companies could range form $300 to over $2,000 per month. So with an investment of this sum, it would be wise to tread cautiously before signing any agreement. Be leary of signing any LONG TERM contract before having all the information. Sys-Cor Technologies would be very happy to aide you in the selection process of a SEO company to make sure you ask the right questions and demand viable proof of performance.
We had one client in the past who spent $6,000 in a two month period. What did they get for their money? A few keyword changes within their META tags and submission to the major search engines. As a result, their monthly visitors went from 30 per month to 40 per month. After we did a little research of their website statistics, we found their visitors came from the companies yellow page ad they themselves placed on the internet. Their statistics they did not get one visitor from any query of any search engine. Their results hardly justified a $6,000 expenditure. What lesson does this teach? ALWAYS monitor the work being done for you. Just don't pay the fees and sit back! It could get expensive without results.
 Local Advertising
Local advertising is always good, but and that is a BIG BUT, you should not put all your eggs in this basket. One client invested $25,000 in a one week radio advertisement campaign with a local radio station in San Diego, CA. For the $25,000 investment, all he received was one order and almost got divorced. Just think of the market he could have reached if he had invested that same amount or even half with internet marketing reaching millions of potential clients.
Email Advertising
This area of advertisement is very "iffy". First of all, any email sent to anyone to advertise a business website or your new products to anyone who did not request the information is SPAMMING and there are no “if, ands, or buts” about. Most legitimate hosting companies will shut your website down immediately if you engage in email spamming.
An alternative would be “Opt-In” email campaigns. This marketing concept could reach thousands of people who have requested information about your service or product categories. This would result in a more targeted campaign to those who are really interested and would be warmly welcomed in their email box. “Opt-In” emails are people who have given their email address to companies who have listed possible categories that they could select to received more information. There are many of these types of companies on the internet and their prices are in the range of $125 to $2,000 depending on the number of emails that are sent per campaign.
The above is just a few concepts to give you an idea of the possibilities available to you for internet marketing of your business website. There are even more that Sys-Cor Technologies could suggest that might fit your needs and business category to get the best results for your advertising dollars. But remember, you won't go anywhere until you have a business web design that you can be proud of and that says "Buy From Me!" to all who visit your business website.
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